Raw Design for Everyday Wear

Discover G-STAR watches and jewellery, featuring architectural shapes, industrial details and urban essentials designed for a modern lifestyle.

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G-STAR
G-STAR RAW brand philosophy
EST. 1989 / Amsterdam
Innovation in Denim

The Philosophy
of Raw

Since 1989, G-STAR has pushed the boundaries of denim design. Built around the idea of “Just the Product”, the brand combines street edge, technical construction and a raw approach to materials. This same design mindset now shapes G-STAR watches and jewellery: structured, functional and made for everyday urban life.

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3D Design

Engineered shapes and construction details inspired by G-STAR’s denim heritage.

Raw Identity

A clean, industrial look built around structure, utility and everyday wear.

BRANDFIELD x G-STAR

URBAN JEWELRY

From subtle accents to statement pieces. Our collection combines raw, industrial textures with refined craftsmanship for the modern city dweller.

The Signature Series
The signature series

Floatcore

Designed to be worn daily for years, featuring a patented industrial closure system.

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Floatcore

Dualshield

Minimalist aesthetics combined with technical precision.

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Incisio

Incisio

Sharp lines and deep engravings. An ode to industrial metalworking.

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Watch Collections

G-STAR Cube collection

Cube

Square shapes and clean construction create a strong, architectural look.

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G-STAR Rovic collection

Rovic

Utility-inspired watches with a rugged, functional attitude for everyday wear.

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G-STAR Constructed collection

Constructed

Structured details, bold proportions and visible hardware define the design.

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01

Structural Design

Architectural shapes, visible construction and strong proportions define the collection.

02

Urban Utility

Designed as everyday accessories with a functional, city-ready attitude.

03

Raw Materials

Stainless steel, leather straps, mineral glass and durable finishes give each piece its edge.